A New Chapter for Hope for the Future

Today, we’re proud to share a new chapter for Hope for the Future, our new brand!

Over a decade ago, Hope for the Future was founded at a time when tackling the climate and nature crisis in the UK and beyond felt exciting, ambitious, and inevitable.

It was born out of a small research project in Sheffield, where our CEO today and several others, then a young university student, set out to test how people could engage more effectively with politicians on the climate and nature crisis, and the impact of positive, constructive and long-term engagement.

This simple but powerful idea, to bridge people and politicians, has since grown into an evidence-based advocacy approach that has unlocked the power of over 10,000 people to influence thousands of politicians on everything from local transport solutions to national energy campaigns and rewilding projects.

Through this work, we have built confidence, capacity and relationships to create lasting, positive change for climate, nature and communities.

Last year, Hope for the Future entered a new strategy cycle, one centred on the vital importance of diverse and underrepresented voices having a say in shaping the future in the face of the climate emergency. We increasingly recognised that the people and communities most impacted must be at the forefront of local and national decision-making on climate and nature issues.

At the same time, the socio-political landscape we are operating in has significantly shifted over the last decade, and much of the progress of the climate and nature movement has come under increasing threat from misinformation, vested private interests, and global conflict.

At a time when hope can feel diminished, it has never been more important to hold onto it - and to act on it.

It is time, more than ever before, to ensure that our politicians do more.